The goal is three seconds. If your website takes longer than three seconds to load, the data supports that you lose about 20% of your prospective visitors for every extra second it takes to load. You can have a beautiful website developed with great video, inspiring text, and stunning photos, but if it loads in 20, 25, or 30 seconds - it’s unacceptable to Google. Google’s goal is to provide good results for their visitors and their users. So if your website doesn’t load fast they're gone. There are a lot of things that can be done to help your page load faster. Here are three simple tips you can do right now:
1. Re-evaluate your hosting plan. If you are using a shared server, upgrade your plan so you don’t have to share bandwidth with other sites and you’ll notice a difference.
2. Check your images. Using a large, high resolution photo with lots of data is going to slow down your site’s speed. Consider reducing the quality of the image, resizing, or compressing to increase the speed.
3. Evaluate your plugins. These added features can take your site to the next level but they can also slow down the load speed. Prioritize plugins and get rid of any that are not longer needed or outdated.