HOW TO MAKE AN EFFECTIVE MARKETING VIDEO
5 TIPS TO CONSIDER DURING YOUR NEXT PROJECT
Know Your Audience: The first thing you should figure out is your intended audience. In order to produce an engaging video that hits the mark, you need to know who the video is for and consider them in every step of the process.
Develop a Strategy: Developing a well thought out strategy is key to ensure your video’s success. With the amount of money that goes into a video, it’s always important to think about the future. Doing research on competitors and how they market themselves is a step in the right direction for developing the right approach.
Educate Don't Sell: Salesmen are a thing of the past. Though the point of a video may be to promote something, if you make it too aggressive or forward you are likely to lose viewers. Focus on educating your audience and being a source of valuable information.
Know the Marketing Funnel: A marketing funnel is the journey your customer takes to purchasing a product or service. Knowing the purpose of the video, whether it is to raise awareness, interest, desire, or action is key when planning and producing.
Respond to Feedback: Use feedback as a tool to improve your strategy. Check the analytics, review comments and dissect the video to see what worked and what didn't. Doing this will help you to construct more effective videos in the future.
Producing a video can be difficult, so consider these tips for your next project!