Keep People Engaged and Gain the #1 Position
Two aspects Google takes into consideration is how long your page takes to load and the amount of time visitors spend on your page.
Google tends to favor fast load speeds and rewards those pages by ranking them higher. But it just doesn’t end there.
Google also extremely favors the time spent on your site - is your content engaging enough to hold people’s attention? Is the design easy to navigate and aesthetically pleasing?
Video is a great way to do that. Is the person finding the type of information they are looking for? Google is looking at that because Google’s number one goal is to deliver to the user the data they want. 90% of all searches are informational and so Google has to figure out is this what the user is searching for - and they use a lot of automation to do that.