Vertical searches are the other search terms that people look for.
There's all these commonly asked questions that relate to the question the consumer is asking.
To optimize your presence online, create a video answering the questions that people are asking. And if you do it right, you’re video will pop up in their and they don’t even have to leave google.
Quick tip: go to the search terms that you want to rank for, look at the vertical search and any question that is on that vertical search that is relevant to you - create that video, post it on an independent page, transcribe it, SEO that page and then cross link it to the other question and then uplink it. That would change the way you do business, just that one little tip.