VIDEO
MARKETING

WITH REAL
RETURNS

WITH OVER 35 YEARS OF COMBINED EXPERIENCE IN CONTENT MARKETING AND VIDEO DISTRIBUTION, WE WORK WITH OUR CLIENTS TO TAKE THEIR MARKETING TO THE NEXT LEVEL.

WE OFFER CREATIVE STRATEGIES TO BRING YOUR COMPANY'S ADVERTISING PLATFORM INTO THE DIGITAL AGE. OUR ADVANCED DISTRIBUTION TECHNIQUES FOR SEARCH ENGINE OPTIMIZATION AND LIVE ANALYTICS GUARANTEE YOU'LL RETURN ON YOUR INITIAL INVESTMENT.

NEVER THROW YOUR ADVERTISING BUDGET AWAY AGAIN.

WITH OVER 35 YEARS OF COMBINED EXPERIENCE IN CONTENT MARKETING AND VIDEO DISTRIBUTION, WE WORK WITH OUR CLIENTS TO TAKE THEIR MARKETING TO THE NEXT LEVEL.

WE OFFER CREATIVE STRATEGIES TO BRING YOUR COMPANY'S ADVERTISING PLATFORM INTO THE DIGITAL AGE. OUR ADVANCED DISTRIBUTION TECHNIQUES FOR SEARCH ENGINE OPTIMIZATION AND LIVE ANALYTICS GUARANTEE YOU'LL RETURN ON YOUR INITIAL INVESTMENT.

NEVER THROW YOUR ADVERTISING BUDGET AWAY AGAIN.

CONTENT CREATORS IN

ORANGE COUNTY, CALIFORNIA

CHECK US OUT IN TODD HARTLEY'S, 

VIDEO MARKETING MASTERY'S 200TH EPISODE!

IF A PICTURE IS WORTH A THOUSAND WORDS, VIDEO IS WORTH A MILLION.

EASY AS

DEVELOP YOUR IDEAS WITH OUR MARKETING STRATEGIES WITH OVER 35 YEARS OF EXPERIENCE TO CREATE THE PERFECT STRATEGY FOR YOUR BUSINESS

WE WILL PRODUCE AND EXECUTE YOUR CONTENT USING OUR LEADING PRODUCTION TEAM OF GRAPHIC DESIGNERS, ANIMATORS, EDITORS, AND PRODUCERS

INCORPORATE YOUR VIDEO WITH YOUR PERSONALIZED DISTRIBUTION PLAN TO SEE REAL ANALYTICS OF HOW YOUR VIDEO IS HELPING YOUR COMPANY GROW

SEE A RETURN IN 3 MONTHS.

GUARANTEED. 

HERE AT VARX WE HOLD YOUR HAND THROUGH THE ENTIRE PROCESS FROM CREATIVE STRATEGY TO STYLE GUIDES TO VIDEO DISTRIBUTION. WE ARE THERE EVERY STEP OF THE WAY.

NO MORE HEADACHES.

LET'S MAKE
THIS SIMPLE.

Video marketing is the forefront of advertising today, with over four times the audience engagement of any other advertising. But, Here at Varx we’re more than a video production company. We’re a partner in creating content specifically designed to help your business grow. No matter the project, our team has the experience and the expertise to get you and your business growing within three months. Guaranteed. We give you real analytics on your video. No more throwing your money away on video advertising- With Varx’s team we can see who’s watching your video to help put your money in the right places. Our full-time team of marketing strategists will work with you hand-in-hand every step of the way, making it simple to promote your brand and create a marketing strategy that works. Let Varx work with and brand you to take your video marketing to the next level.

Video marketing is the forefront of advertising today, with over four times the audience engagement of any other advertising. But, Here at Varx we’re more than a video production company. We’re a partner in creating content specifically designed to help your business grow. No matter the project, our team has the experience and the expertise to get you and your business growing within three months. Guaranteed. We give you real analytics on your video. No more throwing your money away on video advertising- With Varx’s team we can see who’s watching your video to help put your money in the right places. Our full-time team of marketing strategists will work with you hand-in-hand every step of the way, making it simple to promote your brand and create a marketing strategy that works. Let Varx work with and brand you to take your video marketing to the next level.

 

OUR SERVICES

WE ARE WITH YOU FROM THE BEGINNING. FROM BRAINSTORMING TO PLANNING AND SHOOTING TO DISTRIBUTION WE PROVIDE EVERYTHING YOU NEED TO HAVE A SUCCESSFUL VIDEO CAMPAIGN.

Videos on Facebook receive 135% more organic reach on average than a Facebook photo. Add our strategically crafted posts and a couple of ads to see the view count multiply. Instagram has over 800 million monthly active users. With its newest platform IGTV, create videos in the vertical format to be the first in your industry. Almost 5 billion videos are viewed on YouTube each day. With the right description, thumbnail, and tags, we make sure your content is seen. LinkedIn ranks second as the favorite channel for sharing business related content, second only to email. With its new option to upload native video, it's the perfect channel to showcase your company. 75% of B2B businesses and 65% of b2C businesses market on twitter. Use video to stand out from your competitors and make digestible content for your consumers.

MARKETING STRATEGY

First, we set a goal. Having a goal is extremely important. In order to reach that goal our team will conduct market review, discuss content tactics, and develop distribution strategies in order to produce measurable results. Timing is everything. Creating a timeline from brainstorming to pre-production from shooting to post-production and distribution, every step in the process will be mapped out.Then, once we develop a game plan, it's time to execute. Our team will start scripting, hiring talent, scouting locations, and finalizing details to ensure the project is on the right track.

IF IT'S YOUR FIRST TIME CREATING A VIDEO CAMPAIGN, OR YOU'RE A VETERAN, WE'll SIT DOWN & DEVELOP A CREATIVE STRATEGY THAT CATERS TO YOUR NEEDS AND GOALS.

First, we set a goal. Having a goal is extremely important. In order to reach that goal our team will conduct market review, discuss content tactics, and develop distribution strategies in order to produce measurable results. Timing is everything. Creating a timeline from brainstorming to pre-production from shooting to post-production and distribution, every step in the process will be mapped out.Then, once we develop a game plan, it's time to execute. Our team will start scripting, hiring talent, scouting locations, and finalizing details to ensure the project is on the right track.

SOCIAL MEDIA MANAGEMENT

DISTRIBUTION CAN BE THE DIFFERENCE IN A SUCCESSFUL CAMPAIGN. OUR TEAM WILL ENSURE YOUR CONTENT IS SEEN ON ALL PLATFORMS BY MULTIPLE INDIVIDUALS.

VIDEO PRODUCTION

WITH OUR EQUIPMENT, IN HOUSE STUDIO, AND PROFESSIONAL EDITORS AND ANIMATORS THE CONTENT WE CREATE IS ALWAYS OF THE HIGHEST STANDARD.

Our camera operators are seasoned professionals who have years of experience capturing the best visuals. with the option to shoot in 4k, we guarantee images of the highest quality. Our certified drone pilots capture the most dynamic 4k video to take your content to the next level, literally. Our in  house studio is fully equipped with green screen, multiple cameras, microphones, and lighting to make sure your shoot looks and sounds the best. Our multifaceted editors and animators do it all including color correction, motion graphics, 3D animation, and sound design. Our sound booth is perfect for recording any voice over or catchy jingle that seamlessly fits into your project.

Our camera operators are seasoned professionals who have years of experience capturing the best visuals. with the option to shoot in 4k, we guarantee images of the highest quality. Our certified drone pilots capture the most dynamic 4k video to take your content to the next level, literally. Our in  house studio is fully equipped with green screen, multiple cameras, microphones, and lighting to make sure your shoot looks and sounds the best. Our multifaceted editors and animators do it all including color correction, motion graphics, 3D animation, and sound design. Our sound booth is perfect for recording any voice over or catchy jingle that seamlessly fits into your project.

SEO AND DATA ANALYTICS

WE TAKE YOUR CONTENT AND LEVERAGE IT TO GET BACK REAL TIME DATA YOU CAN USE OVER AND OVER AGAIN - MAKING SURE YOU'RE RANKING WITH YOUR SEO.

Videos on Facebook receive 135% more organic reach on average than a Facebook photo. Add our strategically crafted posts and a couple of ads to see the view count multiply. Instagram has over 800 million monthly active users. With its newest platform IGTV, create videos in the vertical format to be the first in your industry. Almost 5 billion videos are viewed on YouTube each day. With the right description, thumbnail, and tags, we make sure your content is seen. LinkedIn ranks second as the favorite channel for sharing business related content, second only to email. With its new option to upload native video, it's the perfect channel to showcase your company. 75% of B2B businesses and 65% of b2C businesses market on twitter. Use video to stand out from your competitors and make digestible content for your consumers.

We research keywords you share with your competitors giving you a general idea of how much traffic you can attract to your website. We create back links for various types of pages like blogs and forums which circle back to your website. We utilize your social media as leverage to bring traffic to your site. When managing your online identity and online presence, we'll help and guide you to make sure your business is getting the attention it deserves. Take your business to new height using the latest tools and technology the industry has to offer. Our team will research and gather information that is critical to you and your clients so you can focus on what's really important, and that's customer satisfaction, referrals, & building relationships.

We research keywords you share with your competitors giving you a general idea of how much traffic you can attract to your website. We create back links for various types of pages like blogs and forums which circle back to your website. We utilize your social media as leverage to bring traffic to your site. When managing your online identity and online presence, we'll help and guide you to make sure your business is getting the attention it deserves. Take your business to new height using the latest tools and technology the industry has to offer. Our team will research and gather information that is critical to you and your clients so you can focus on what's really important, and that's customer satisfaction, referrals, & building relationships.

WE PRODUCE CONTENT IN BOTH ENGLISH AND SPANISH

HOW
WE PRICE
OUR VIDEOS

Every frame in every video produced at Varx was thought out. The backdrop, the delivery, the sound, and the music are all part of what defines your brand.

 

The cost of producing a video is highly dependent on your objectives and goals.

 

Here at Varx, our team will help you build a strategy that is engineered specifically for your needs. Based on that strategy, we can assess what projects will be best suited for your business and the factors that affect the price. These factors include the number of shoot days, the location, the equipment needed, any talent or actors, and the post production process - so any editing, motion graphics, or 3D animation.

 

With an understanding of your brand and our hand-to-hand approach, we will present you a catalog of video options to choose from.

Every frame in every video produced at Varx was thought out. The backdrop, the delivery, the sound, and the music are all part of what defines your brand.

 

The cost of producing a video is highly dependent on your objectives and goals.

 

Here at Varx, our team will help you build a strategy that is engineered specifically for your needs. Based on that strategy, we can assess what projects will be best suited for your business and the factors that affect the price. These factors include the number of shoot days, the location, the equipment needed, any talent or actors, and the post production process - so any editing, motion graphics, or 3D animation.

 

With an understanding of your brand and our hand-to-hand approach, we will present you a catalog of video options to choose from.

WHAT
IS VIDEO MARKETING?

Video marketing is a type of marketing and advertising where businesses use video to promote or market their brand, product, or service. These videos are uploaded to multiple platforms including the business’ website and social media sites for distribution and exposure.

In 2017, approximately 74% of all online traffic was video content! That means almost 3/4th of all time spent on the internet is used to watch videos. This makes sense when you realize that 4x as many customers would prefer to watch a product video versus reading a product description.

Video marketing is a type of marketing and advertising where businesses use video to promote or market their brand, product, or service. These videos are uploaded to multiple platforms including the business’ website and social media sites for distribution and exposure.

In 2017, approximately 74% of all online traffic was video content! That means almost 3/4th of all time spent on the internet is used to watch videos. This makes sense when you realize that 4x as many customers would prefer to watch a product video versus reading a product description.

Along with being the preferred medium for delivering information, if you include the word “video” in your email subject it increases the open rate by 19% and a 65% boost in click-throughs. To top it all off after watching a video, customers are 64-85% more likely to make a purchase.

Now you might be thinking to yourself, “If I make a video how do I know anyone will actually watch it?” Having a well thought out strategy will always be the most effective way to ensure your video converts. Google is 53% more likely to display a video on the first page of a search versus other sources of information.

As a concept video marketing is pretty simple, you use videos to promote a company, brand or product, but when it comes to actually producing a video that's where it can get complicated.  

If you are ready to dive into the world of video marketing, contact us!

Along with being the preferred medium for delivering information, if you include the word “video” in your email subject it increases the open rate by 19% and a 65% boost in click-throughs. To top it all off after watching a video, customers are 64-85% more likely to make a purchase.

Now you might be thinking to yourself, “If I make a video how do I know anyone will actually watch it?” Having a well thought out strategy will always be the most effective way to ensure your video converts. Google is 53% more likely to display a video on the first page of a search versus other sources of information.

As a concept video marketing is pretty simple, you use videos to promote a company, brand or product, but when it comes to actually producing a video that's where it can get complicated.  

If you are ready to dive into the world of video marketing, contact us!

Know Your Audience: The first thing you should figure out is your intended audience. In order to produce an engaging video that hits the mark, you need to know who the video is for and consider them in every step of the process.

 

Develop a Strategy: Developing a well thought out strategy is key to ensure your video’s success. With the amount of money that goes into a video, it’s always important to think about the future. Doing research on competitors and how they market themselves is a step in the right direction for developing the right approach.

Know Your Audience: The first thing you should figure out is your intended audience. In order to produce an engaging video that hits the mark, you need to know who the video is for and consider them in every step of the process.

 

Develop a Strategy: Developing a well thought out strategy is key to ensure your video’s success. With the amount of money that goes into a video, it’s always important to think about the future. Doing research on competitors and how they market themselves is a step in the right direction for developing the right approach.

TIPS FOR
CREATING
A GREAT VIDEO

Educate Don't Sell: Salesmen are a thing of the past. Though the point of a video may be to promote something, if you make it too aggressive or forward you are likely to lose viewers. Focus on educating your audience and being a source of valuable information.

Know the Marketing Funnel: A marketing funnel is the journey your customer takes to purchasing a product or service. Knowing the purpose of the video, whether it is to raise awareness, interest, desire, or action is key when planning and producing.

 

Respond to Feedback: Use feedback as a tool to improve your strategy.  Check the analytics, review comments and dissect the video to see what worked and what didn't. Doing this will help you to construct more effective videos in the future.

 

Producing a video can be difficult, so consider these tips for your next project!

 

Educate Don't Sell: Salesmen are a thing of the past. Though the point of a video may be to promote something, if you make it too aggressive or forward you are likely to lose viewers. Focus on educating your audience and being a source of valuable information.

Know the Marketing Funnel: A marketing funnel is the journey your customer takes to purchasing a product or service. Knowing the purpose of the video, whether it is to raise awareness, interest, desire, or action is key when planning and producing.

 

Respond to Feedback: Use feedback as a tool to improve your strategy.  Check the analytics, review comments and dissect the video to see what worked and what didn't. Doing this will help you to construct more effective videos in the future.

 

Producing a video can be difficult, so consider these tips for your next project!

 

WHAT
IS THE
FLYWHEEL?

With the flywheel model, customers are the focus and surrounded by the marketing, sales, and service provided by your company.You initially attract customers with relevant content, build that bond by keeping them engaged, and delight them by providing a great customer experience - this in return attracts more consumers and the cycle continues.Consumers begin as strangers and become prospects through the implementation of content, and with constant engagement convert into customers. They ultimately become promoters when satisfied and share their experience.

With the flywheel model, customers are the focus and surrounded by the marketing, sales, and service provided by your company.You initially attract customers with relevant content, build that bond by keeping them engaged, and delight them by providing a great customer experience - this in return attracts more consumers and the cycle continues.Consumers begin as strangers and become prospects through the implementation of content, and with constant engagement convert into customers. They ultimately become promoters when satisfied and share their experience.

There are 3 driving factors around the flywheel: First there’s Force - what you put in to the flywheel to get it spinning, this includes any content that is relevant to the customer. Next there’s Friction - which slows down the flywheel  - this includes anything that makes the customer’s experience difficult or unenjoyable such as poor customer service. Then there’s Weight - with more customers, the flywheel gets bigger and the faster it spins.

 

As force and weight increase and friction decreases, the wheel accelerates and your business grows - with the customer at the center of it all.

There are 3 driving factors around the flywheel: First there’s Force - what you put in to the flywheel to get it spinning, this includes any content that is relevant to the customer. Next there’s Friction - which slows down the flywheel  - this includes anything that makes the customer’s experience difficult or unenjoyable such as poor customer service. Then there’s Weight - with more customers, the flywheel gets bigger and the faster it spins.

 

As force and weight increase and friction decreases, the wheel accelerates and your business grows - with the customer at the center of it all.

VIDEOS YOUR

COMPANY NEEDS

TAKE PROSPECTS ON

A CUSTOMER JOURNEY

COMPANY OVERVIEW

Every business needs a company overview. This video showcases who you are and what you do. Highlight the most important aspects of your company and set a tone and voice that helps establish your brand.

Every business needs a company overview. This video showcases who you are and what you do. Highlight the most important aspects of your company and set a tone and voice that helps establish your brand.

INFORMATIONAL VIDEO

Get specific about your process and what you do as a business. Demonstrate the techniques and approaches you take so the customer knows exactly what they are getting into.

Get specific about your process and what you do as a business. Demonstrate the techniques and approaches you take so the customer knows exactly what they are getting into.

PRODUCT VIDEO

Let satisfied customers share their journey in their own words. Customer testimonials create credibility and with emotionally engaging content are guaranteed to be a powerful tool.

Let satisfied customers share their journey in their own words. Customer testimonials create credibility and with emotionally engaging content are guaranteed to be a powerful tool.

CUSTOMER TESTIMONIAL

EMPLOYEE HIGHLIGHT

Inform your customers about the benefits of your products. In addition to highlight the features of the product it is essential to concentrate on how the product relieves certain pain points the customer may have. 

Inform your customers about the benefits of your products. In addition to highlight the features of the product it is essential to concentrate on how the product relieves certain pain points the customer may have. 

Allowing your employees to showcase their personality and what they love about their job let's the customer get to know who they'll be working with and make creating a connection easier.

Allowing your employees to showcase their personality and what they love about their job let's the customer get to know who they'll be working with and make creating a connection easier.

OUR CLIENTS

HERE ARE JUST A FEW OF THE PEOPLE WHO HAVE TRUSTED US WITH THEIR BRAND. 

hasa pool logo
ewebresults logo
Alan Smith Pools logo
wet edge technologies logo
gems n loans logo

Every business is different and we strive to create the right content for the right company. That's why we form a personal connection with each of our clients and their mission becomes our mission.

Your accounts will be updated with relevant videos, photo, and graphics targeting your ideal customer. Our strategic scheduling is designed to ensure your content is seen by the appropriate individuals.

Every business is different and we strive to create the right content for the right company. That's why we form a personal connection with each of our clients and their mission becomes our mission.

Your accounts will be updated with relevant videos, photo, and graphics targeting your ideal customer. Our strategic scheduling is designed to ensure your content is seen by the appropriate individuals.

LET'S TALK

949-264-3466

Our team is driven by the passion for storytelling. We love to create, we are efficient, and we are focused on excellence. The pace is fast, our imagination is infinite and our work is invigorating.​

Interested in working with us?

Give us a call, shoot us an email, or connect with us on social media. 

Our team is driven by the passion for storytelling. We love to create, we are efficient, and we are focused on excellence. The pace is fast, our imagination is infinite and our work is invigorating.​

Interested in working with us?

Give us a call, shoot us an email, or connect with us on social media. 

Our team is driven by the passion for storytelling. We love to create, we are efficient, and we are focused on excellence. The pace is fast, our imagination is infinite and our work is invigorating.​

Interested in working with us?

Give us a call, shoot us an email, or connect with us on social media. 

711 W. 17th St. G4

Costa Mesa CA 92627

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