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What is Video Marketing?

What is video marketing? Video marketing is a type of marketing and advertising where businesses use video to promote or market their brand, product, or service. These videos are uploaded to multiple platforms including the business’ website and social media sites for distribution and exposure.


In 2017, approximately 74% of all online traffic was video content! That means almost 3/4th of all time spent on the internet is used to watch videos. This makes sense when you realize that 4 times as many customers would prefer to watch a product video versus reading a product description.


Along with being the preferred medium for delivering information, if you include the word “video” in your email subject it increases the open rate by 19% and a 65% boost in click-throughs. To top it all off after watching a video, customers are 64-85% more likely to make a purchase.


Now you might be thinking to yourself, “If I make a video how do I know anyone will actually watch it?” Having a well thought out strategy will always be the most effective way to ensure your video converts. Google is 53% more likely to display a video on the first page of a search versus other sources of information.


Why does google favor videos? Well because videos are an SEO gold mine! SEO or Search Engine Optimization can be pretty complicated, so if you’d like to learn more check out our video all about it! The link will be in the description.


As a concept video marketing is pretty simple, you use videos to promote a company, brand or product, but when it comes to actually producing a video that's where it can get complicated.


As a concept video marketing is pretty simple, you use videos to promote a company, brand or product, but when it comes to actually producing a video that's where it can be tricky, so if you are considering getting some videos produced then you should reach out to a professional to ensure it turn out right!

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